55% of all worldwide internet traffic comes from mobile devices. Mobile search rankings are more important than ever, and will only grow increasingly important over time.Ģ1. In other words, if your website ranked first in Google for “Denver pizza shop” when searching from your mobile device, but was a pain in the ass to navigate through on your phone, then it wasn’t going to stay there for long.
#HOW TO SEARCH WORDS ON A PAGE UPDATE#
On April 21, 2015, Google rolled out an algorithm update that hurt the search rankings of non-mobile-friendly sites in mobile search results. If you thought that mobile-friendly sites were “unnecessary”, I think it’s safe to say that Mobilegeddon proved you wrong. 86% of people look up the location of a business on Google Maps. 79% of consumers trust online reviews as much as they trust personal recommendations. 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. 28% of local searches result in a purchase within 24 hours. 76% of people who search for a local business on their mobile phone visit a related business 24 hours.
use the internet to search for local businesses every day.
Nearly one-third of consumers in the U.S. Pigeon invited local businesses to the world of search engines, and those who were paying attention made out like bandits.ġ5. “pizza near me”, “Denver contractors”, etc.). In short, Google began to give a ranking boost to businesses in close proximity to the searcher in location-specific searches (ex. In July 2014, Google rolled out the first version of their Pigeon update, which gave local businesses the ability to compete for search rankings on a local level. Fortunately, Google gave local businesses a way to compete with the big guys in 2014. Outranking national brands in search results was once nearly impossible in the world of SEO. Conversion rates fall by 4.42% for every extra second that it takes your website to load. Bounce rates increase by if 9% your website takes 2 seconds to load and 38% if your site takes 5 seconds to load. 86% of people ignore paid banner ads, choosing to only click on organic search results. cold-calling, direct mail, etc.) have a 1.7% close rate. Leads from search engines have a 14.6% close rate, while outbound leads (ex. Learn our step-by-step content development process to see how we consistently rank at the top of Google.ġ0. The average first-page result on Google consists of 1,447 words. 66% of people perform some type of online research before making a purchase online. Read this ecommerce SEO case study to see how we got one e-commerce company to rank 7th on Google for “camera backpacks”, just in time for Christmas. Take 2 minutes to fill out this content marketing form and we’ll tell you exactly what you need to fix those search ranking issues. But getting highly-targeted visitors to your website is overrated, right? Oh, you just did a search for the phrases that relate to your business and came up on the second page of Google search results? That’s a bummer. 75% of people never scroll past the first page of search engines. The top page listed in a Google search has an average click-through rate of 32%. 70% of online marketers say that SEO is better than PPC for generating sales. 63% of all shopping begins online, even if the purchase itself happens in a store.
#HOW TO SEARCH WORDS ON A PAGE HOW TO#
Related: Learn how to 2x your monthly leads overnight.Ĥ. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. Google (+ Google Images) currently holds 91.94% of the total search engine market share, followed by bing, Yahoo!, Baidu, and YANDEX. 68% of online experiences begin with a search engine. Whether trying to understand if SEO is right for your business or trying to sell SEO to a potential client, these 27 SEO stats from 2019, 2020, and 2022 should be enough to convince anyone that SEO is essential to their business, while also providing some good benchmarks when building your company’s SEO strategy.ġ. Sure, Panda and Penguin have made it very difficult to cheat the system, but each of these algorithm updates has moved SEO from a manipulative marketing practice to an art form that combines branding, content creation, IT, and content promotion to drive highly-qualified visitors to your website. While many believe that SEO is dead (enough that 210 people search for that exact phrase every month), the reality is that SEO is still very much alive, and we have the statistics to prove it.
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